Airbnb "A Night In" Campaign
Targeting - Homebodies, those seeking comfort and relaxation.
Core Theme of the Campaign -
Reimagined the idea of relaxation and self-care at home.
About the
Campaign -
Encourages people to enjoy a cozy night at home with various products.
Formula applied by the Campaign to elicit customer action -
Celebrated the joy of staying in, offering a range of comfort items.
Business Title
A Look at
the Campaign
1. Virtual Experiences: Airbnb did offer virtual experiences or workshops that allow guests to enjoy a night in, such as cooking classes, wine tastings, or cultural presentations.
2. Themed Stays: Airbnb could promote themed stays, where hosts create immersive and themed accommodations, such as "A Night In Paris" or "A Cozy Cabin Night In the Woods."
3. Local Partnerships: Airbnb might collaborate with local businesses to provide guests with unique in-home experiences, like a private chef cooking a gourmet meal in the guest's accommodation.
4. Wellness and Relaxation: The campaign could focus on wellness and relaxation, with offerings like in-home spa treatments, meditation sessions, or yoga classes.
5. Movie Nights: Airbnb could provide hosts with resources to create memorable movie nights in their accommodations, complete with popcorn, a projector, and a curated film selection.
6. Promotions for Longer Stays: Encouraging guests to book longer stays for a night or more to truly settle in and enjoy a night in their chosen accommodation.
7. Cozy and Comfortable Spaces: Highlighting accommodations that are perfect for cozy nights in, such as those with fireplaces, hot tubs, or picturesque views.